Driving Strangers

Part-Time Driver, Full-Time Guilt

Yup, So Me

For the last three weeks, folks, I've been almost entirely *not* a ride share driver. There's a new contract job for my actual career that's occupying my whole head and nearly bringing in enough to keep me from thinking about money and debt and obligations every minute of the day. Since it's a contract gig, it's also not one that I can say a lot about, or anything that I feel overwhelmingly secure in... but so far, it's going pretty well, and I'm doing all I can to make sure they can't live without me, for, well, ever.

All of which means that the job that I was doing pretty much full time (and truth be told, 1.5 - 2X full time, because money) has more or less gone poof. Here are the hours to prove it.

Jan	60.6
Dec	213.7
Nov	261.55
Oct	233.8
Sept	162.9
August	258.45

Keep in mind that almost all of the January hours are in the week before the new gig started. There was also a very high spike around New Year's. I track this stuff by the week more than the month, because that's how you are paid, so this isn't perfect, but it's close enough for trend analysis.

Now, it's not as if I've suddenly gotten a *ton* of my time back. With commute, the day gig is pretty much a 60 hour a week job, a rough swap out for the time that I used to spend behind the wheel. I could and likely will do more ride share hours on nights and weekends, especially if something unfortunate happens with the accountant or the kids or the house or my teeth or what else.

But what is clear to me is that the nearly 2K hours that I logged in 2018, and the nearly 3K hours in 2019, is much more likely going to be in the 1K range this year. Maybe even less, if other opportunities crop up. (Which is the reason why September and October dropped, by the way.)

What happens if you are a full-time driver that stops doing the work? Well, Lyft has been seeing less and less of me for the better part of a year now, just because they aren't as good at keeping drivers busy in central New Jersey, where I live now. That's been an interesting back and forth of carrot and stick, in terms of trying to bribe me into driving enough to reach a higher status. Uber actually texted me the other day to see if anything was wrong, and they've been offering re-start bonus structures with dramatically lower ride counts. In other words, pretty standard reactivation marketing tricks.

The bigger mental hurdle involved after you've been Gig Economy for a while is that... well, you start to put a price on your leisure. And maybe even your sleep, or your health. Tonight, I had to catch up on some work for the contract job, and I also wanted to watch a basketball game... which I'm pretty sure "cost" me a couple of hundred bucks, given that I missed a Saturday night with college kids in the area, not to mention those bonus bucks.

When you can sell any free hour of your week, and you've spent years doing more or less that... well, it feels *wrong* not to. Selfish, even.

That's the really dark side of gig work, folks. How easily it puts money to choices that you never had before. Go to the gym? We've got bills to pay. Help with the education of our youngest? Take care of some housework, play with your dogs, read a book or play music or enjoy a video game or...

Anything, really.

Clock's running.

Don't you need the money more?

All About Tipping

No, I Have No Change

Recently, I heard an episode of "Freakonomics" while in the car doing the rideshare hustle. The episode talked with an economist who looked at tipping in the Uber app, and shared the following "surprising" findings.

1) Introducing tipping didn't improve the per hour revenue for drivers. Mostly because it got more drivers into the pool, and more drivers in the pool means less surge pricing and fewer rides per hour.

2) A very small percentage of passengers tip. Something like 7% always do, and over 60% never do. This seems odd, considering that nearly 100% of cab riders tip, but I get it - the dynamic is different and the transaction is all digital. It's just not as expected. But should be. (The percentage of my take-home amount from tipping is, to be fair, less than 7%, and has dropped from around 9% when I worked out on the West Coast.)

3) Men tip more often than women, and women drivers get more tips than men. Again, not very surprising. That's just how sexism works!

All of this seems fine and correct. But here's a few more from my own experience (15K rides and counting) that you can also take to the bank.

1) Shared or pool riders rarely, if ever, tip. Not too surprising, right? These folks are trying to spend as little as possible pretty often, rather than doing an environmentally conscious act.

2) Riders in economically disadvantaged areas also rarely tip. Again, not surprising. I tend to work these areas often, because the ride density is strong and I'm frequently chasing a ride bonus. If you don't have it, you're not sharing it. Or if you get the gist that I might (shh!) make more than you do, and am just doing this as a side hustle.

3) Airport riders, especially with luggage, tip. I tend to hop out of the car and grab the bags, mostly to speed the ride along. Airport rides also tend to be longer, and...

4) Long rides tip more than short ones. You have more time to get to know the passenger, and most folks know that airport rides are unpleasant for the driver. If someone is taking you out to the middle of nowhere, they also tend to feel bad and try to compensate for that.

5) Routine commuters are unlikely to tip. A fair amount of my rides come from supermarkets and train stations, and for these folks, the cost of the rideshare is something they are thinking hard about.

6) Folks who are (knowingly) paying a surge price. Which is, to be fair, a pretty small percentage, and leads to the next one...

7) Drunk people tip. Especially if they are feeling self-conscious about how much time they've spent talking through the ride.

8) If they match your demographic, or have something in common with you... they're gonna tip. People who wind up linking to me on LinkedIn don't want to start the relationship without throwing a few extra bucks on the ride.

9) Older riders tip. Most often in cash, and highly considered amounts, after a startling amount of conversation. Sometimes, I want to give it back, especially if they appear to be in poor health... but I never do. It'd be insulting, honestly.

10) Other people who work for tips. Waitresses, bartenders -- these folks respect hustle, and game respects game.

The best tipping person in my career as a rideshare driver is a waitress who has gotten me a half dozen times, and always tipped hard -- and I repaid the favor just this last week with a visit to her restaurant. We asked for her special, waited longer to get one of her tables, and hit the check with a 25% gratuity, in cash. It's how I roll, folks. (At least, when I can afford it.)

Bonus: The people who tip... always tip. And yes, this includes me. If your service stinks, it might just be a buck, but I want to live in a world where rideshare drivers can make a living. Which is possible if we just treat them, well, like the cab drivers they are replacing...

Five Ways That Lyft And Uber Could Make Things Better

Nope, It Never Is

Recently Lyft had me complete a training course (i.e., watch videos) of what to do to promote better safety and passenger ease during rides. Painfully earnest and well-meaning advice ensues!

It was the kind of thing that companies do because they have to (see any number of cringe inducing HR moments over the years). Besides, getting all of the drivers (including the ones that are new to the job, and maybe the country) to pass a basis requirement is A Thing. No real bone to pick, and I think I got a $10 Amazon card for my troubles.

And, um, still. I can't help but feel these folks are doing it wrong, leaving money on the table, and lots of other consultant style buzz words. (I am a consultant! Honest! And not a transportation one, even though right now, I kind of am. Moving on.)

Here's the thing about doing this hustle: it's more, much more, about the passenger than the driver. So long as I provide you with a clean place to be, safe transport to the location, and nothing that distracts terribly from these points, everything else is gravy. My own ratings have gone up over the years as I have, generally, talked less and less.

However... it's still my car. I'm still a human being, at least until the self-driving software is perfected and these companies become actual businesses, rather than ways to burn venture capital. (More on that later.) If you want to interact with me, I'm more than up for it, if for the simple reason that I'm more likely to inspire a tip from you.

So, with that taken into account, here's a few things that could improve the experience for everyone involved.

1) Give the passenger more driver metrics.

I know, they do this already with the ranking the passenger sees, right? Well, yes. But the most important metric isn't what the last 100 Lyft passengers or 500 Uber riders ranked me, especially when 5 stars is the default and the difference between a perfect and terrible driver is less than 10% of the visible ranking, and hence, really subject to rare events.

Nope, the most important ranking is simpler. It's the number of the ride this is in my Rideshare Career. (It is depressingly high for me, but probably reassuring for you.) With that, you get near total assurance that I'm Not A Creep, Nor Dangerous, and that a whole big bunch of people have ridden with me without incident.

If you really want to get into the weeds on this, maybe even show the passenger how much time I've been in the app today. In that moment, I get far more actionable information on whether my driver is Probably Not Microsleeping. (And don't make these things something the passenger has to hunt for, for heaven's sake.)

2) Give the driver more passenger metrics.

Not to put too fine a point on this, but those rare event passengers that feel that no driver is ever good enough for a perfect rating? I may want to avoid having them in my car. My livelihood in this hustle should not be subject to the whims of someone who is saving five stars for marriage, or has made it their mission in life to get all small hybrid cars out of the rideshare fleet. (Yes, my car is not kind to the very tall or the very big. Cancel the ride and get someone who is less fuel-efficient if you wanna hate.)

Realistically, I'm not likely to spend a lot of my precious non-accepts on people who rank their drivers lower than the median. I provide more service and amenities than most folks, and I'm confident that I can turn a tough client around. And if you are ordering me in the slow hours of the day, or I don't have enough full acceptance days to be choosy? I'm rolling the dice and taking you anyway.

But if you are on a shared ride, a long way away and a bad rater? Yeah, I want to pass. A lot. And I'll drive more for the platform that lets me do that,.

3) Give both parties the chance to show trigger categories.

I have a political science degree and a direct connection to a leading Presidential candidate (worked as their secretary a long time ago). Many of my passengers who have started a conversation in this vein have seemed *really* into the talk and happy with the ride.

It's also more than a little silly that I have to hide that in the fear of talking to someone who thinks that conversations like that are a red flag / third rail. Give both sides the ability to know which points are off-limits, and make everyone happier. At the very least, test it.

4) You have data. Have fun with it!

Imagine getting into a car and being told that the ride is free because it's your (insert big round number here). Or seeing your driver do a little dance because it's their (insert big round number here), and they just got some bonus. Perhaps even some goofy moment on an utterly random number, or the apps start shooting off firework noises because it's Explosion Tuesday. The idea that every ride needs to be the same in the app is, well, kind of blah.

5) Create a few crazy cool rides.

If you really want to get into the realm of Actual Fun Happening (which means social media positive moments for once, which you'd think these platforms might want to encourage), rent some over the top luxury car for a day, give it to a driver, and have them pick up people in a Bentley or Aston Martin.

Free marketing name: SuperUber or IncrediLyft.

Honestly, someone, hire me already. I'm good at the marketing.

The driver gets the fun of driving a great car for a day, the passenger rides in one, they both Gram the hell out of the moment. This should not be hard, really.