How Much Should This Cost

Note The Variance

Because news feeds are like this, I get stuff in my daily diet of headlines about rideshare all the time. Recently, this included a story from Perth, Australia where the writer shared the dastardly knowledge that drivers were intentionally logging out of the system in between fares to goose up the scarcity and create costlier rides.

I have thoughts.

1)     Your driver does not really work for Uber or Lyft or DoorDash or any other system you can name. They work for themselves, and briefly and intermittently, their passenger. There is no incentive for the driver to behave “better” for the passenger by doing things that make rides cheaper for those folks. There is, in fact, a disincentive for doing this. Hence, um, why drivers are doing this. (Also, fun fact? People who are not paying surge price do not tip any more or often than people who are. At least, that’s what monitoring of my income proves.)

2)     The idea that there is an amount that a ride “should” cost has a lovely implied bias that (a) the base rate is fair (it’s not), (b) the writer or algorithm knows how much a driver should make (they don’t; this is all real-time guesswork from machines), and (c) the passenger well and truly deserves to keep every last penny they can from the platform and driver (um, not how capitalism works).

Defend these answers? Sure. The price of gas is up about 30% in the last few months locally from global forces (thanks, Putin!), but the price per mile for rideshare has not changed. Rideshare platforms charge more or less based on the starting point for the ride, as if miles in some areas did not cost as much to drive as miles in others.

On the last part, the lifetime percentage of my income that comes from tips as I type this, is 5.78%. (6.99% in 2022. Better!) Compare that to the 15 to 20% that is the historic norm in major cities for cab drivers, then come on back and tell me how nefarious rideshare drivers are.

 Some of this is just tipping being easier to avoid in a cashless society, but still. A social contract was broken when we moved from cabs to rideshare, and it was not broken on the behalf of drivers.

And yes, I always tip my rideshare driver, as I do any waitstaff, and as any decent human being in America should do. I also try really hard to not tell myself the story that the vast majority of my passengers are indecent human beings.

3)     Passengers have, and take, other options. They walk, ride bicycles, take buses and trains, call a cab, call a friend or relative they did not otherwise want to inconvenience, and maybe figure out some other plan for the next time that this kind of situation arises. The idea that a rideshare driver is their only possible option, and that the driver should feel guilt for wanting to make more and/or not doing the job whenever they want to stop doing it… um, F*** and No.

Do I engage in tactics to increase my pay? Of course. You would if you were driving as well. This isn’t a charity service, and the rapid rise in gasoline costs in the past three months has entirely come out of the driver’s pocket. If you are wondering why it’s so hard to find a driver, um, that. Drivers can do math. We can also find other things to do with our time when the math is not good. If you want us to work when it’s not very good economically, well… some of us will, especially if we don’t have other options. But we are going to find other options. With a quickness. And hey, presto, surge pricing. Go yell at the people who sell gasoline if you want to talk about how much things “should” cost.

I don’t want to come off as hostile or unfriendly about this. I do a lot of extra stuff for passengers all the time, and the data proves it – never in jeopardy of delisting, very few complaints over five years and 21K+ rides given, lots of deep compliments and the occasional Best Driver Ever remark – but at the end of the day, um, 5.78%.

If a journalist wants to start their piece from the point of view of how the customer is always right and the customer should never pay more…

Well, quick question for them.

How much were they paid for the article, and how much *should* it have cost?

Petty But Awful

That's Not A Good Sign

 If you are a rideshare driver, you go through a lot of toll booths. It's a mild bummer to the job, as the reimbursement doesn't quite match the hassle of capital flight through your account, but so be it. Sometimes you can avoid them by knowing about other routes (the Trenton area, where I work most often, has several bridges to Pennsylvania that are small and free), but other times, it is what it is.

The New Jersey Turnpike, on the other hand, is way more expensive, and usually more avoidable. Until it really isn't -- most often when you have to take it to get to the fare in the first place.

Passengers do not pay, or at the very least, do not pay the full amount, until they are in the car. If you cancel in the first few minutes, I get nothing. 

That's annoying but part of the gig on regular streets. 

But if I'm halfway over the toll road?

Does not make for a very happy ride share driver. 

Or one that feels very good at staying in the app...

It's A Competition

 Here's something that people may know, but do not really understand about rideshare... drivers do not work for the platforms. They work for the passenger. Who they are likely never going to see again. So in my case, I am mostly working for myself, and that guy... is not easy to work for.

Drivers perform to the expectations directed to remain in the platform, but assuming that you don't get too far out of bounds... that's about it. If you, as the passenger, have an experience that makes you not use the platform again, it doesn't really matter to the driver, unless you raise real beef about it, and maybe not even then, without proof. It's also invisible to them. I'm not saying the gig is Karen-proof, but personally, I do not run into too many Karens.

So if your driver cancels on you, you don't really have a recourse. The same goes for when a passenger cancels on a driver, and by the way, that happens a lot more to drivers then it does to passengers. From a platform standpoint, so long as my metrics are above a certain level, it really... does not matter if I'm better at the job, or worse. (Well, better does seem to inspire more tipping and makes me happier, so that's what you get from me. Maybe not others.)

We don't really work for the platform. We work to be good enough to keep making money, and to work efficiently. You aren't taking a ride from the platform; you are taking a ride from a driver the platform found for you. 

It's competition.

And it goes both ways.

If you make a driver wait, you are costing them money, because that's time they are spending without efficiency. Waiting is about 1/4th of the revenue of driving. Passengers that are more conscientious get us to our goals faster. If you are using the driver as an audience for your conversation or personal drama or complicated errands, you aren't a competitive passenger. And should tip to cover the shortfall, but in general... you won't.

For the short tem, this does not really matter. If either the driver or the passenger gives three stars or less, they are not paired again -- but there probably are not more than a handful of drivers or passengers who have ever turned down a ride due to a rating. I turn down rides because they are too far away, are going to a place I have reasons to avoid (if I take you to Pennsylvania on Uber, I'm just driving back empty due to laws that only seem to matter to Uber), or involve a ton of tolls, traffic and distance. I'm double masked and don't enjoy overly long rides. I also do not want to work very far away from my home, for a bunch of reasons. That's why my acceptance rate will sometimes approach the low threshold.

But if you treat drivers inefficiently long enough? It will keep you from getting me again, because I'll 3-star you in an effort to save my own sanity, and maybe give you a reason to treat the next driver better.  And in a time when I consistently hear about how they are not enough drivers and you had to wait a long time...

Well, are you being as competitive as your driver?